Japan Sports Business Initiative

JSPIN (Japan SPorts business INitiative) is a platform established by the Japan Sports Agency to promote collaboration between Japanese and overseas sports industries.
Japan is creating new value for the world by offering a wide range of excellent products and services in sports technology and fitness health.
JSPIN provides opportunities for networking between sports industry in Japan and around the world.
- What is JSPIN?
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Overview of JSPIN
- What we do?
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JSPIN supports information sharing and creates network with Japanese companies and organizations
- Activities of Japanese Companies
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This section introduces some outstanding activities of Japanese companies and organizations in the sports business
NEWS
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- Sep 10, 2026
- "Column: JICA’s Initiatives in “Sport and Development” (Part 2): Development through Sport " is added to CONTENTS
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- Sep 3, 2026
- "Column: JICA’s Initiatives in “Sport and Development” (Part 1): Development of Sport" is added to CONTENTS
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- Aug 13, 2026
- "Column: Shohei Ohtani and ITO EN’s “Oi Ocha”-A Winning Strategy for Expanding Green Tea in North America-" is added to CONTENTS
CONTENTS
Share good practices and knowledge on Japanese sports industry.
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Column: JICA’s Initiatives in “Sport and Development” (Part 2): Development through Sport
Sep 10, 2026 -
Column: JICA’s Initiatives in “Sport and Development” (Part 1): Development of Sport
Sep 3, 2026 -
Column: Shohei Ohtani and ITO EN’s “Oi Ocha”-A Winning Strategy for Expanding Green Tea in North America-
Aug 13, 2026