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• Jul 10, 2025

  "Column/Interview: Global Value Co-Creation: Learning from Molten and FIBA's Partnership Strategy [Part 2]" is added to CONTENTS

• Jul 3, 2025

  "Column/Interview: Global Value Co-Creation: Learning from Molten and FIBA's Partnership Strategy [Part 1]" is added to CONTENTS

• May 29, 2025

  "Column: Pacific League Marketing is Bridging Taiwan-Japan Relations Through Baseball" is added to CONTENTS

• Mar 20, 2025

  "Column: My Experience in Japan and Perspective on the Japan Sports Landscape" is added to CONTENTS

• Mar 13, 2025

  "Column: Making Waves to Convey the Joy of Swimming: S&F’s Mission to Popularize Swimming in Vietnam" is added to CONTENTS

• Feb 20, 2025

  "Column: Azusa Sekkei Unleashes the Potential of Stadiums and Arenas to the World" is added to CONTENTS

• Dec 26, 2024

  "MILOQS Offers Service to Help Athletes Improve their Stress Reactions" is added to CONTENTS

• Dec 5, 2024

  "Column: Aiming for Global Development in Professional Baseball and Sports" is added to CONTENTS

• Nov 28, 2024

  "We have released a "Country Report" summarizing the Japanese Sports Industry!" is added to CONTENTS

• Nov 7, 2024

  "Column: Global Branding of Dunlop as a Conglomerate Makes Tennis the Flagship Sport!" is added to CONTENTS